State of the States
OVERVIEW
EducationSuperHighway published five annual State of the States reports from 2015 to 2019. Each report tracked progress toward our goal of upgrading 99% of America’s K-12 classrooms and provided a roadmap of actions key stakeholders could take in the coming year to accelerate the pace of upgrades. They were one of the most effective programmatic tools we created and helped us achieve our mission by:
Catalyzing action by key stakeholders including governors and state broadband leaders.
Holding stakeholders accountable for progress while celebrating their successes over the prior year.
MY ROLE
Senior UI/UX Designer responsible for the design of the online report in 2015, 2017, 2018, and 2019.
UI/UX design
Data Visualization
Storytelling
Image selection and research
User Testing
Design Sprint Organizer & Facilitator: lead a 4-day design sprint to improve the state snapshot messaging through rapid prototyping and user testing.
Tools: Sketch, InVision, Photoshop, Zeplin
Impact
Online annual report increased engagement
Many nonprofits only make their annual reports available online as downloadable PDFs. We did that, but we also invested in creating separate digital versions that told the story in a concise, mobile-friendly way.
The website provided quick access to national and state-level statistics and headline conclusions while leveraging video content to show the human impact of the work.
Because the digital experience was engaging, it generated more media attention than we would have received with a traditional press release and PDF.
As the focus of our promotional efforts across our online marketing channels, it significantly increased the number of people who engaged with our report.
